Delegates have the opportunity to select to be a part of option 1 or 2.

1) Loyalty in Practice

This seminar will bring attendees up-to-date with the key principles behind winning loyalty programmes. Designed for those new to loyalty or those wanting new ideas to refresh their loyalty programme.

Moderated by: 

Ravindra Bhagwanani, Managing Director, Global Flight 

Romy Bielsa, Consultant, Global Flight

2) Aimia Masterclass: Looking forward - innovative approaches to using insight to drive loyalty and engagement

This masterclass will focus on the next generation of loyalty programmes and is designed for senior loyalty leaders. Key topics include:

• Aimia's new name and what it means
• Pushing data to the limits
• Applying retail analytics to real world airlines

Moderated by:

Tom Madden, Managing Director, Vice President, Travel and Hospitality, Aimia

Rick Ferguson, Vice President, Knowledge Development, Aimia

Max Hunter, Senior Business Consultant, Aimia

Sandra Diem, Vice President, Global Business, Aimia

Evert De Boer, General Manager - GBD Travel, Aimia

Delegates have the opportunity to select to be a part of option 3a, 3b or 4.

3) Select to attend a product workshop: Either 3a or 3b:

3a) Transforming the Customer Experience with Siebel Loyalty: A Product workshop by Oracle

With continued economic uncertainties, volatility in fuel prices, mergers and the growth of airline alliances, 2012 will be another challenging year for the airline, hospitality, and travel industries.  To grow in this environment, companies need to put their focus squarely on retaining and maximizing the value of their most important customer relationships.  Loyalty programs will be more important than ever before.  However to be effective, loyalty programs must go beyond earning and burning miles and power the enterprises to deliver differentiated customer experiences and personalized, choreographed cross-channel customer journeys.

Oracle is pleased to invite you to an informative and interactive product workshop to learn how Siebel Loyalty, part of the world-class Siebel CRM uniquely enables you to deliver on this objective. You will learn how Siebel Loyalty will help you to:

·      Run dynamic and differentiated 1:1 loyalty programs

·      Deliver differentiated rewards and recognition that delights customers and is unmatched by the competition

·      Build a community of powerful social influencers to maximize customer reach, brand engagement and revenue

Oracle brings together the key solutions companies need to provide a personalized, differentiated customer experience across all channels.  The recognized leader in Customer Relationship Management, Oracle offers a comprehensive, multi-channel, enterprise-class, integrated loyalty solution that anchors a best of breed suite of Oracle solutions to help transform the customer experience across all customer channels and touch-points.  Leading companies in the Travel, Hospitality, Financial Services, and Retail industries, run some of the top-rated loyalty programs on Oracle’s Siebel Loyalty Management.

Drive Customer Loyalty by Personalizing and Differentiating the Customer Experience

3b) The new face of loyalty – a new perspective on delivering real value to everyone: A product workshop by ICLP

With new technologies, changing consumer behaviour and market dynamics – it has become imperative to satisfy varied customer needs. Specifically, customers are seeking access to attainable, relevant rewards and benefits, and a highly personalised customer experience.

Join our workshop to learn how you can unlock the inherent value within your business, drive greater loyalty and revenue, and allow you to maximise your return on every customer.  Understand how value, choice and relevance can take your relationship management approach to the next level and make a real difference to your bottom line.

The opportunity is to review all business inventory and seek to create new, value-based, segmented customer propositions which unlock the potential to generate greater revenue and loyalty.

The workshop will offer new insights into how to develop more personalised customer experiences, deliver content and marketing communications in a flexible and dynamic way to drive greater programme participation. Find out how you can gain a new perspective in delivering real value to everyone - value for your business, your brand, your loyal members and your broader customer base. Learn from those who are already doing it well.

Are you ready to challenge the way you view customer relationships? 

4) Select to pre-arrange one-to-one meetings

Delegates have the opportunity to pre-arrange one-to-one meetings with partners or suppliers. This is a unique chance to develop new relationships, discuss business opportunities and bilateral partnerships

Delegates have the opportunity to select to be a part of option 5a, 5b or 6.

5) Select to attend a product workshop: Either 5a or 5b:

5a) New Technologies in Customer Experience Management:

Join Comarch at the interactive workshop related to new technologies changing passenger experience. Find out how to address ever-changing passenger expectations, generation Y and unpredictable situations.

5b) Points.com Corporate / Partner Miles Program

Looking for a new way to add partners, expand distribution of your loyalty currency and brand, increase revenues and simplify partner integrations - all with a sophisticated web-based tool requiring minimal resources?  Then sign up for the Points.com Corporate / Partner Miles workshop at Loyalty 2012 Berlin.

We will be presenting our new online tool that enables approved merchants and partners to purchase and award your loyalty currency.  Currently in place with some of the largest loyalty programs in the world, we will show you how they are using this solution to simplify their operation, quickly bring on new partners, and build their businesses.

Who should attend? Heads of Loyalty, Business Development, Partnerships, Commercial and Consumer Strategy 

6) Select to pre-arrange one-to-one meetings

Delegates have the opportunity to pre-arrange one-to-one meetings with partners or suppliers. This is a unique chance to develop new relationships, discuss business opportunities and bilateral partnerships

If you have already registered and not received your login details for registering for these seminars please contact Kerry Josephs via Kerry.Josephs@rbi.co.uk