Loyalty 2011 Award Winners

The winners of the Loyalty 2011 awards were Emirates, SAS and Intercontinental Hotels Group.

(From left to right Graham Dunn, Managing Editor, Airline Business, Amy Ceriani-Nelson, Director, Priority Club Rewards, InterContinental Hotels, Thomas Bruhn, Manager CRM Strategies EuroBonus, SAS, Kashmira Motiwalla, Manager, Product Development & Marketing, Emirates and Ravindra Bhagwanani, Managing Director, Global Flight) 

• Emirates nominated its Skywards Miles Accelerator, moving away from the traditional pattern of awarding bonus miles over a given time period to allocate bonus miles on specific flights and cabins only, closely aligned to yield management
• SAS won the award for its Time to Forecast promotion, engaging members to predict their own flight activity with the SAS Group
• InterContinental Hotels secured the award in the non-air category for a highly publicised campaign aimed at members of a competitor’s programme, which had previously raised many award levels and devaluated the programme value for its members as result.
• Delegates on site voted for their favourite among those three winners. After a closely fought battle Emirates were awarded the People’s Choice award.

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