Welcome :: Loyalty 2012

Latest News :

Airline Business and Global Flight are delighted to announce that Loyalty 2012 will take place between 27^th and 29^th February 2012 in Berlin, Germany.

Many loyalty programmes worldwide are failing to keep up with the fast changing attitudes of today’s customer. But what strategies can be implemented to ensure your programme is dynamic, fit-for-purpose and competitive?

New entrants are competing for your customer’s attention. You must understand your customer’s priorities, values and behaviours better than your competitors and develop propositions that excite them.

View the Loyalty 2012 agenda.

CONFIRMED AIRLINES ATTENDEES:

LATEST NEWS: ICLP CALLS ON LOYALTY OPERATORS TO MAKE THE LEAP FROM INSIGN TO INNOVATIONS

Today, your customers expect a personalised service customised at an individual level. But how can you communicate effectively with them using the method they prefer and attract and retain partners they value? Use existing data to leverage greater engagement? And utilise social media and mobile technology to greatest effect?

Loyalty 2012 is your opportunity to discover the latest innovations within the market, hear from loyalty programme leaders and meet potential new partners all in one place.

Register your interest in Loyalty 2012 to receive latest agenda details and booking discounts as soon as they are announced.

Key themes for 2012 include:

•New trends in loyalty, industry consolidation, competition and consumers

• Cross industry case studies

• Culture change, partnership management and growing membership base strategies

• Workshops: Finance vs. Retail

• Pricing and redemption

• CRM and customer satisfaction

• Mobile technology and social media

Steering group:

The conference programme is currently being developed by Airline Business, Global Flight and our Loyalty 2012 steering committee, which includes:

• Maya Leibman - President, AAdvantage® Loyalty Program